A-Sourced
Zaid J. Hashmi
Visual Identity & Pitch Deck
Freelance Project
2025
Creating a Futuristic Visual Identity boosting Startup’s Fundraising Game.
Translating business idea into unique visual identity paving path for strategic success.
Visual Direction
Visual Language
Logo Design
Pitch Deck
The Mission
An ambitious AI-powered supply chain startup, A-Sourced, required a powerful visual identity to captivate investors and step into the South-East Asian market. With no existing brand assets, the mission was to build a concrete visual system from the ground up. My goal was to move beyond aesthetics and translate their core business strategy into a futuristic, digitally-forward visual language. The challenge was to create an identity and a pitch deck that not only established their competitive edge but was persuasive enough to secure crucial funding.
The Outcome
Leveraging my experience in brand creation, I developed a cohesive visual identity in Figma, complete with a systematic design system to ensure future consistency. This new identity became the foundation for a powerful and persuasive pitch deck. The presentation was meticulously designed with compelling infographics and a clean, modern aesthetic to clearly communicate A-Sourced's key value proposition, market landscape, unique solutions, and funding requirements. The outcome was a comprehensive brand package that gave the founding team a professional and confident platform for future brand expansion.
The Impact
The direct impact of this strategic design work was immediate and profound. Armed with a bespoke visual identity and a compelling pitch deck, the A-Sourced team successfully secured their target funding in their very first presentation. This is a significant achievement, as industry data suggests that over 90% of startups fail to secure investment from their initial pitch attempts. This one-go success places the project's outcome in the top percentile of fundraising efforts and also places A-Sourced’s visual identity at the next level.
Credits
- Typeface “Archivo” designed by Omnibus-Type and provided by Google Fonts.
- Typeface “Inter” designed by Rasmus Andersson and provided by Google Fonts.
- Stock photos photographed by Dynamic Wang, provided by Unsplash and Microsoft.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Conclusion
Strategic Design, Tangible Results.
This project serves as a clear testament to the power of strategic design as a critical business tool. By transforming a complex technological concept into an accessible and persuasive visual narrative, we can do wonders.
The A-Sourced case proves that a well-crafted brand identity and pitch deck are not mere embellishments but fundamental assets that can de-risk investment, accelerate fundraising, and lay the groundwork for a successful market entry. It highlights my ability to partner with innovative companies and translate their vision into tangible financial outcomes.
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
Zaid J. Hashmi
Creative Digital Designer
All Rights Reserved
© 2025
A-Sourced
Zaid J. Hashmi
Visual Identity & Pitch Deck
Freelance Project
2025
Creating a Futuristic Visual Identity boosting Startup’s Fundraising Game.
Translating business idea into unique visual identity paving path for strategic success.
Visual Direction
Visual Language
Logo Design
Pitch Deck
The Mission
An ambitious AI-powered supply chain startup, A-Sourced, required a powerful visual identity to captivate investors and step into the South-East Asian market. With no existing brand assets, the mission was to build a concrete visual system from the ground up. My goal was to move beyond aesthetics and translate their core business strategy into a futuristic, digitally-forward visual language. The challenge was to create an identity and a pitch deck that not only established their competitive edge but was persuasive enough to secure crucial funding.
The Outcome
Leveraging my experience in brand creation, I developed a cohesive visual identity in Figma, complete with a systematic design system to ensure future consistency. This new identity became the foundation for a powerful and persuasive pitch deck. The presentation was meticulously designed with compelling infographics and a clean, modern aesthetic to clearly communicate A-Sourced's key value proposition, market landscape, unique solutions, and funding requirements. The outcome was a comprehensive brand package that gave the founding team a professional and confident platform for future brand expansion.
The Impact
The direct impact of this strategic design work was immediate and profound. Armed with a bespoke visual identity and a compelling pitch deck, the A-Sourced team successfully secured their target funding in their very first presentation. This is a significant achievement, as industry data suggests that over 90% of startups fail to secure investment from their initial pitch attempts. This one-go success places the project's outcome in the top percentile of fundraising efforts and also places A-Sourced’s visual identity at the next level.
Credits
- Typeface “Archivo” designed by Omnibus-Type and provided by Google Fonts.
- Typeface “Inter” designed by Rasmus Andersson and provided by Google Fonts.
- Stock photos photographed by Dynamic Wang, provided by Unsplash and Microsoft.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Conclusion
Strategic Design, Tangible Results.
This project serves as a clear testament to the power of strategic design as a critical business tool. By transforming a complex technological concept into an accessible and persuasive visual narrative, we can do wonders.
The A-Sourced case proves that a well-crafted brand identity and pitch deck are not mere embellishments but fundamental assets that can de-risk investment, accelerate fundraising, and lay the groundwork for a successful market entry. It highlights my ability to partner with innovative companies and translate their vision into tangible financial outcomes.
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
Zaid J. Hashmi
Creative Digital Designer
All Rights Reserved
© 2025
A-Sourced
Zaid J. Hashmi
Visual Identity & Pitch Deck
Freelance Project
2025
Creating a Futuristic Visual Identity boosting Startup’s Fundraising Game.
Translating business idea into unique visual identity paving path for strategic success.
Visual Direction
Visual Language
Logo Design
Pitch Deck
The Mission
An ambitious AI-powered supply chain startup, A-Sourced, required a powerful visual identity to captivate investors and step into the South-East Asian market. With no existing brand assets, the mission was to build a concrete visual system from the ground up. My goal was to move beyond aesthetics and translate their core business strategy into a futuristic, digitally-forward visual language. The challenge was to create an identity and a pitch deck that not only established their competitive edge but was persuasive enough to secure crucial funding.
The Outcome
Leveraging my experience in brand creation, I developed a cohesive visual identity in Figma, complete with a systematic design system to ensure future consistency. This new identity became the foundation for a powerful and persuasive pitch deck. The presentation was meticulously designed with compelling infographics and a clean, modern aesthetic to clearly communicate A-Sourced's key value proposition, market landscape, unique solutions, and funding requirements. The outcome was a comprehensive brand package that gave the founding team a professional and confident platform for future brand expansion.
The Impact
The direct impact of this strategic design work was immediate and profound. Armed with a bespoke visual identity and a compelling pitch deck, the A-Sourced team successfully secured their target funding in their very first presentation. This is a significant achievement, as industry data suggests that over 90% of startups fail to secure investment from their initial pitch attempts. This one-go success places the project's outcome in the top percentile of fundraising efforts and also places A-Sourced’s visual identity at the next level.
Credits
- Typeface “Archivo” designed by Omnibus-Type and provided by Google Fonts.
- Typeface “Inter” designed by Rasmus Andersson and provided by Google Fonts.
- Stock photos photographed by Dynamic Wang, provided by Unsplash and Microsoft.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Conclusion
Strategic Design, Tangible Results.
This project serves as a clear testament to the power of strategic design as a critical business tool. By transforming a complex technological concept into an accessible and persuasive visual narrative, we can do wonders.
The A-Sourced case proves that a well-crafted brand identity and pitch deck are not mere embellishments but fundamental assets that can de-risk investment, accelerate fundraising, and lay the groundwork for a successful market entry. It highlights my ability to partner with innovative companies and translate their vision into tangible financial outcomes.
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
Zaid J. Hashmi
Creative Digital Designer
All Rights Reserved
© 2025