[ Website Under Maintenance: Pardon the rogue pixels and uncanny buttons. ]
ZH.
—
Independent Digital Designer
THE HAVVEN
ZAID HASHMI
UX/UI Design, Brand Identity
Self-initiated Project
2021
Crafting a Digital Platform for Underrepesented Passionate Graphite Artists
From the seeds of a problem, through the soil of design, grew a fruitful haven for lost artists.
Website
Figma
UX/UI Design
Brand Strategy
Brand Identity
Visual Design
The mission was to address a critical gap in the graphite art industry by identifying the core challenges faced by artists, such as the lack of reliable knowledge and quality resources. The goal was to conceptualize and design a practical UX/UI solution that would serve as a comprehensive digital haven for these artists.
The project culminated in the creation of 'The Havven,' a distinct brand identity and an accompanying web-based digital platform. By applying a comprehensive Branding and UX/UI design framework, the primary deliverable was a high-fidelity prototype designed in Figma, complete with brand assets, all crafted to resolve specific user pain-points.
'The Havven' is poised to make a significant impact by providing a dedicated digital space for the graphite art community. By addressing common challenges, it can enhance artists' creative processes, foster a vibrant community for sharing ideas, and attract a wider audience through its unique brand and user-friendly interface. Positive feedback from initial user testing suggests a promising potential for high user engagement and community growth.
In Press
- This project formerly anointed “Graphite Haven”, was featured in the Creative Gaga Magazine (Issue 53) in 2021.
Credits
- Artworks belong to the respective artists and are only for mockup purposes.
- Icons “Material Symbols” provided by Google Fonts.
- Typeface “Open Sans” designed by Steve Matteson and provided by Google Fonts.
- Typeface “Rajdhani” designed by Indian Type Foundry and provided by Google Fonts.
- Stock photos photographed Leonid Altman and provided by Pexels.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Background & Challenge
Identifying a Void in the Graphite Art World
The project was born from a personal understanding of the struggles faced by countless graphite artists who lack access to reliable knowledge, quality resources, and proper guidance. This empathy sparked the ambition to create a 'Holy Grail'—a comprehensive digital product to serve practitioners, professionals, and enthusiasts by consolidating the vast resources of the graphite art world.
Initial market research revealed a significant gap. Existing e-learning platforms were either too basic, prohibitively expensive, or lacked cohesive, quality content, while offline schools were inaccessible to most. This highlighted the need for a unique brand and platform that not only met functional needs but also resonated emotionally with ambitious artists. The core challenge was to build a meaningful connection, which led to the strategic development of the brand 'The Havven,' built around the promise of being a 'Haven for Lost Artists'.
Strategy & Design
Crafting an Emotionally Resonant Experience
With the strategy defined, the focus shifted to crafting a unique brand identity and a digital platform that catered to both the functional and emotional needs of the user. The core design philosophy was rooted in 'Emotional Design,' recognizing that the intersection of art and design, when fueled by creativity, can produce profoundly resonant user experiences.
The visual identity for 'The Havven' was developed to be both impactful and practical for a web interface, using vibrant green hues and bold typography to evoke wisdom, energy, and inspiration. Alongside emotional design, the 'Worse is Better' methodology was adopted to prioritize simplicity and ease of use, ensuring the platform was powerful yet not overloaded with features. This dual approach guided the ideation, brainstorming, and sketching phases, ensuring the final website design would be perceived as a high-quality, reliable, and emotionally engaging resource.
From Prototype to a Promising Future
The project concluded with the successful creation of a distinctive brand and the design of its digital platform, prototyped and finalized in Figma. The goal was to establish a hub for reliable knowledge, quality resources, and a vibrant community, serving as a comprehensive alternative to existing graphite art schools and online platforms.
While the final high-fidelity prototype was a stepping stone rather than a perfect realization of the initial vision, user testing yielded predominantly positive feedback alongside valuable suggestions for improvement. The essence of the design was captured not just in its structure and content but in its interactive user experience, featuring elements like optional background music and instant theme switching to enhance engagement. This encouraging response signaled a promising start for a platform poised for future growth and refinement.
Next Project
[
]
A-Sourced
Visual Identity, Pitch Deck
Back to homepage
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
ZAID HASHMI
Independent Digital Designer
All Rights Reserved
© 2026
[ Website Under Maintenance: Pardon the rogue pixels and uncanny buttons. ]
ZH.
—
Independent Digital Designer
THE HAVVEN
ZAID HASHMI
UX/UI Design, Brand Identity
Self-initiated Project
2021
Crafting a Digital Platform for Underrepesented Passionate Graphite Artists
From the seeds of a problem, through the soil of design, grew a fruitful haven for lost artists.
Website
Figma
UX/UI Design
Brand Strategy
Brand Identity
Visual Design
The mission was to address a critical gap in the graphite art industry by identifying the core challenges faced by artists, such as the lack of reliable knowledge and quality resources. The goal was to conceptualize and design a practical UX/UI solution that would serve as a comprehensive digital haven for these artists.
The project culminated in the creation of 'The Havven,' a distinct brand identity and an accompanying web-based digital platform. By applying a comprehensive Branding and UX/UI design framework, the primary deliverable was a high-fidelity prototype designed in Figma, complete with brand assets, all crafted to resolve specific user pain-points.
'The Havven' is poised to make a significant impact by providing a dedicated digital space for the graphite art community. By addressing common challenges, it can enhance artists' creative processes, foster a vibrant community for sharing ideas, and attract a wider audience through its unique brand and user-friendly interface. Positive feedback from initial user testing suggests a promising potential for high user engagement and community growth.
In Press
- This project formerly anointed “Graphite Haven”, was featured in the Creative Gaga Magazine (Issue 53) in 2021.
Credits
- Artworks belong to the respective artists and are only for mockup purposes.
- Icons “Material Symbols” provided by Google Fonts.
- Typeface “Open Sans” designed by Steve Matteson and provided by Google Fonts.
- Typeface “Rajdhani” designed by Indian Type Foundry and provided by Google Fonts.
- Stock photos photographed Leonid Altman and provided by Pexels.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Background & Challenge
Identifying a Void in the Graphite Art World
The project was born from a personal understanding of the struggles faced by countless graphite artists who lack access to reliable knowledge, quality resources, and proper guidance. This empathy sparked the ambition to create a 'Holy Grail'—a comprehensive digital product to serve practitioners, professionals, and enthusiasts by consolidating the vast resources of the graphite art world.
Initial market research revealed a significant gap. Existing e-learning platforms were either too basic, prohibitively expensive, or lacked cohesive, quality content, while offline schools were inaccessible to most. This highlighted the need for a unique brand and platform that not only met functional needs but also resonated emotionally with ambitious artists. The core challenge was to build a meaningful connection, which led to the strategic development of the brand 'The Havven,' built around the promise of being a 'Haven for Lost Artists'.
Strategy & Design
Crafting an Emotionally Resonant Experience
With the strategy defined, the focus shifted to crafting a unique brand identity and a digital platform that catered to both the functional and emotional needs of the user. The core design philosophy was rooted in 'Emotional Design,' recognizing that the intersection of art and design, when fueled by creativity, can produce profoundly resonant user experiences.
The visual identity for 'The Havven' was developed to be both impactful and practical for a web interface, using vibrant green hues and bold typography to evoke wisdom, energy, and inspiration. Alongside emotional design, the 'Worse is Better' methodology was adopted to prioritize simplicity and ease of use, ensuring the platform was powerful yet not overloaded with features. This dual approach guided the ideation, brainstorming, and sketching phases, ensuring the final website design would be perceived as a high-quality, reliable, and emotionally engaging resource.
From Prototype to a Promising Future
The project concluded with the successful creation of a distinctive brand and the design of its digital platform, prototyped and finalized in Figma. The goal was to establish a hub for reliable knowledge, quality resources, and a vibrant community, serving as a comprehensive alternative to existing graphite art schools and online platforms.
While the final high-fidelity prototype was a stepping stone rather than a perfect realization of the initial vision, user testing yielded predominantly positive feedback alongside valuable suggestions for improvement. The essence of the design was captured not just in its structure and content but in its interactive user experience, featuring elements like optional background music and instant theme switching to enhance engagement. This encouraging response signaled a promising start for a platform poised for future growth and refinement.
Next Project
[
]
A-Sourced
Visual Identity, Pitch Deck
Back to homepage
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
ZAID HASHMI
Independent Digital Designer
All Rights Reserved
© 2026
[ Website Under Maintenance: Pardon the rogue pixels and uncanny buttons. ]
ZH.
—
Independent Digital Designer
THE HAVVEN
ZAID HASHMI
UX/UI Design, Brand Identity
Self-initiated Project
2021
Crafting a Digital Platform for Underrepesented Passionate Graphite Artists
From the seeds of a problem, through the soil of design, grew a fruitful haven for lost artists.
Website
Figma
UX/UI Design
Brand Strategy
Brand Identity
Visual Design
The mission was to address a critical gap in the graphite art industry by identifying the core challenges faced by artists, such as the lack of reliable knowledge and quality resources. The goal was to conceptualize and design a practical UX/UI solution that would serve as a comprehensive digital haven for these artists.
The project culminated in the creation of 'The Havven,' a distinct brand identity and an accompanying web-based digital platform. By applying a comprehensive Branding and UX/UI design framework, the primary deliverable was a high-fidelity prototype designed in Figma, complete with brand assets, all crafted to resolve specific user pain-points.
'The Havven' is poised to make a significant impact by providing a dedicated digital space for the graphite art community. By addressing common challenges, it can enhance artists' creative processes, foster a vibrant community for sharing ideas, and attract a wider audience through its unique brand and user-friendly interface. Positive feedback from initial user testing suggests a promising potential for high user engagement and community growth.
In Press
- This project formerly anointed “Graphite Haven”, was featured in the Creative Gaga Magazine (Issue 53) in 2021.
Credits
- Artworks belong to the respective artists and are only for mockup purposes.
- Icons “Material Symbols” provided by Google Fonts.
- Typeface “Open Sans” designed by Steve Matteson and provided by Google Fonts.
- Typeface “Rajdhani” designed by Indian Type Foundry and provided by Google Fonts.
- Stock photos photographed Leonid Altman and provided by Pexels.
Disclaimer
- The pertinent content has been redacted pursuant to confidentiality stipulations.
- I assert that I maintain all the essential rights to publish this project for the intention of portfolio exhibition in the public domain.
Background & Challenge
Identifying a Void in the Graphite Art World
The project was born from a personal understanding of the struggles faced by countless graphite artists who lack access to reliable knowledge, quality resources, and proper guidance. This empathy sparked the ambition to create a 'Holy Grail'—a comprehensive digital product to serve practitioners, professionals, and enthusiasts by consolidating the vast resources of the graphite art world.
Initial market research revealed a significant gap. Existing e-learning platforms were either too basic, prohibitively expensive, or lacked cohesive, quality content, while offline schools were inaccessible to most. This highlighted the need for a unique brand and platform that not only met functional needs but also resonated emotionally with ambitious artists. The core challenge was to build a meaningful connection, which led to the strategic development of the brand 'The Havven,' built around the promise of being a 'Haven for Lost Artists'.
Strategy & Design
Crafting an Emotionally Resonant Experience
With the strategy defined, the focus shifted to crafting a unique brand identity and a digital platform that catered to both the functional and emotional needs of the user. The core design philosophy was rooted in 'Emotional Design,' recognizing that the intersection of art and design, when fueled by creativity, can produce profoundly resonant user experiences.
The visual identity for 'The Havven' was developed to be both impactful and practical for a web interface, using vibrant green hues and bold typography to evoke wisdom, energy, and inspiration. Alongside emotional design, the 'Worse is Better' methodology was adopted to prioritize simplicity and ease of use, ensuring the platform was powerful yet not overloaded with features. This dual approach guided the ideation, brainstorming, and sketching phases, ensuring the final website design would be perceived as a high-quality, reliable, and emotionally engaging resource.
From Prototype to a Promising Future
The project concluded with the successful creation of a distinctive brand and the design of its digital platform, prototyped and finalized in Figma. The goal was to establish a hub for reliable knowledge, quality resources, and a vibrant community, serving as a comprehensive alternative to existing graphite art schools and online platforms.
While the final high-fidelity prototype was a stepping stone rather than a perfect realization of the initial vision, user testing yielded predominantly positive feedback alongside valuable suggestions for improvement. The essence of the design was captured not just in its structure and content but in its interactive user experience, featuring elements like optional background music and instant theme switching to enhance engagement. This encouraging response signaled a promising start for a platform poised for future growth and refinement.
Next Project
[
]
A-Sourced
Visual Identity, Pitch Deck
Back to homepage
Ready to start your project?Let’s talk!
zaid.j.hashmi@gmail.com
ZAID HASHMI
Independent Digital Designer
All Rights Reserved
© 2026